
Amy Whitcomb is a good friend of mine with a voice that will straight up blow your mind.
After competing on NBC’s The Sing-Off for the second time in 2011, she decided it was time to capitalize on the exposure she got from the show, and create place for herself on the web where she could share music from her other projects, and interact with her ever-growing fan base.
I built Amy’s website, set her up with a Facebook Fan Page, a Twitter account, and a YouTube channel. I’ve coached her along as she’s learned the ropes of building her own personal brand. Together, we create content calendars, set short and long-term goals, manage all of her profiles across the web. I was there for her first blog post, helped her publish and annotate her first YouTube video, and sat next to her as she live-tweeted during episodes of The Sing-Off.
I set her up with profiles on music distribution sites like Bandcamp, SoundCloud, PureVolume, TheSixtyOne, and more. (Have a listen…)
Grenade (Bruno Mars cover) by Amy-Whitcomb
In the last few months since we started working together, Amy has had over 38,000 views on her YouTube channel (and over a million views from other YouTube videos), she’s gained over 2,000 Facebook Fans, and 2,600 Twitter followers with whom she interacts with regularly.
I’ll openly admit that a huge part of Amy’s success is her ridiculous talent, and her natural charisma… but I’ll be damned if I don’t take some credit for setting her up for success.
Working with Amy has been a blast for me, because I’ve been able to prove to myself that I can build things that are awesome, that other people love, and help to grow a meaningful community around someone who deserves it. Here’s what she has to say…
The most difficult thing in seeking outside help in marketing, self-promotion, and social media is finding someone who shares your vision and your passion. Well, Nate’s passion is helping others to succeed in what they love to do. He not only was able to grasp my vision, but really make it come to life! He pushed me to recognize what I am capable of, what I want, and to not be scared of chasing after it full force. Nate is a visionary, an incredible teacher, a loyal friend, and a total badass. I freaking love that kid. And trust me, you will too.