Mindshare Technologies is a small tech start-up in Salt Lake City. They gather and report customer feedback to businesses with multiple locations. My favorite part of working at Mindshare was the company culture I was able to help create and document.

Part of my job at Mindshare was managing their social media presence. Aside from creating and managing the company blog, and the Twitter account, my favorite project was creating and managing the YouTube channel.

I had very little video editing or recording experience when I was hired. The skills I obtained came through a lot of experimentation, searching Google, and asking questions from people far more experienced that myself. In the year and a half I was there, I helped film and produce over 45 videos. The following are some of my favorites:

The Plunge

Social Media can be a challenge, especially in the B2B world. One thing that clients loved about doing business with Mindshare was the awesome culture we brought into every interaction. I decided to start documenting that culture so that future clients would realize how Mindshare stands out in what can be a very vanilla industry.

The Plunge is a video documenting a bet between rival college football fans in the office. It was a blast to film, witness, and spread. (We even had a news crew on site to document the event live.)

Festival of Trees (Primary Children’s Hospital)

Another thing I loved about Mindshare was our involvement in the community. I was fortunate enough to attend multiple charity dinners, fund raisers, and service projects with my coworkers.

The Festival of Trees fundraiser for Primary Children’s Hospital was at the top of the list. I was fortunate enough to be able to document how Mindshare originally got involved, and why it’s so special for us… particularly the CEO of the company, John Sperry.