I started at Tony Roma’s in early 2011.
My mission? Make Tony Roma’s awesome within the holy realm of the internet.
Since my arrival, I’ve helped grow, and more importantly, organize the Tony Roma’s web presence. Managing a brand with locations in 33 countries and nearly as many languages can present its challenges. This also offers a lot of opportunities to really create a unique and forward-thinking image in an industry that is often quite behind the times and current trends.
My favorite part about working at Tony Roma’s (aside from the free ribs) has been working on a team of one.
Ok, I’ll admit it, there are more people on the marketing team than just myself. They are amazing people who do fantastic work… but I think it’s safe to say that I pretty much own the digital space for Tony Roma’s, from Facebook and Twitter, to Yelp!, and TripAdvisor. I have forged the company intranet with my bare hands and a Macbook Pro. I manage our website, and I oversee our email marketing. The list goes on, but I’d prefer not to ramble. You get the idea.
All of this means that I get the opportunity to see projects through (both large and small) from start to finish.
It’s very rewarding to say the least.
I’ve executed online sweepstakes in coordination with Coke and NASCAR, and I’ve seen the Tony Roma’s Facebook Page grow from 6,000 members to 26,000 through small, often unnoticed daily personal interactions.